We started by looking into the extensive boxing history of the Chavez family. One of the family’s characteristics is their iconic red band that bears their last name. Due to the significant weight and notoriety of this garment, we choose it as the main and dominant element. The colors were taken from the Mexican flag – this being the nationality of the boxer.
History & Legend – A Logo Based on Tradition
The Chavez family has decades of experience in boxing and during all these years they have left a deep mark on contact sports. They are a family of traditions, like every good Mexican.
The keywords for the logo inspiration were: Family, Tradition, Strength, Mexico, Sports and Passion. Based on this, we created a logo that depicts a legacy of champions.