Sometimes Less Is More
The previous isotype of Per-foam-ance presented serious problems with design, colors, spaces and the arrangement of the elements . We made the decision to take the name of the company out of the circle to give it more of a visual impact and have the name be easier to read in smaller type. We changed the colors slightly to give it more freshness and energy. We chose a solid typeface for the company’s official logo and the companies official documents but we created another one for commercials and promotions.
Character Creation and Animation
Without a doubt, having a character increases the visual impact of any business and in this case we designed a character to give a friendly touch to promotional designs.
Starting from this premise, we started creating an animated character for the company’s promotional videos. We used this character to introduce the benefits and services of Per-foam-ance.