If you have a business, you need a Google Business Profile
Your Google Business Profile is one of the most important tools you have to manage your online presence—and yet, so many business owners don’t even realize it exists.
If you’re not familiar with what a Google Business Profile (you may also know it as Google My Business) is, it’s basically a free listing that appears when people search for your business on Google.
It includes basic information about your business, like your address, phone number, and hours of operation. It also gives you the ability to upload photos, post updates, and respond to reviews.
Improve your visibility online
Google is the most popular search engine in the world, so it makes sense that you would want to take advantage of everything it has to offer—including your Business Profile. When people search for businesses like yours on Google, your Business Profile will appear alongside your competitors’.
This is a great opportunity to show customers what makes you unique and why they should choose you over the competition.
Drive customers to your website
One of the best things about having a Business Profile is that it gives you another avenue to drive traffic to your website.
Customers can click through from your listing to your website, which can help you increase website traffic and generate leads.
You can also get them to your website by adding posts.
Manage your reputation
Your Business Profile also provides you with an easy way to stay on top of your reviews. Customers can leave reviews directly on your Google listing, which makes it easier for you to track what people are saying about your business.
You can quickly respond to both positive and negative reviews, which shows potential customers that you care about your reputation.
Get insights about your customers
Google also provides businesses with valuable insights about their customers through their Business Profiles. You can see how many people have viewed and clicked through to your listing, as well as where they’re coming from. This information can be extremely helpful as you develop marketing strategies designed to reach your target audience.
Below is the Google Business Profile for Chile Media. This will generally be the first information a prospective client will see about your business.